Lima Family Dental opened its doors in January. Great team, great facility, zero online presence. We built everything from the ground up before the first appointment.
Where they were
Dr. Reyes signed a lease in November with a plan to open in January. She had a beautiful space, a great team, and absolutely nothing online. No website. No Google Business profile. No social accounts. The lease was signed before anyone thought about marketing.
She came to us in early December with a hard deadline and a realistic budget. Six weeks to build a complete digital presence and start driving patients through the door before the bills started coming in.
What we did
Week one was planning. We mapped out what a new dental patient actually searches for, where they look, and what convinces them to call. That gave us a clear list of things to build.
Cris led the website work. A clean, fast five-page site focused on one thing: turning a visitor into a booked appointment. No fluff. Clear services, a visible phone number on every page, and an online booking widget tied directly to the front desk calendar.
We set up Google Ads targeting people searching for dentists within fifteen miles. We kept the ad spend focused on high-intent searches only. No brand awareness plays at launch. They needed patients, not impressions.
Polly put together a content calendar for the first month and created a set of launch posts for Facebook and Instagram. We ran a small paid boost behind the launch announcement and a new patient offer.
Local SEO was set up correctly from day one. Google Business profile, consistent NAP data across directories, review request text and email templates for the front desk.
What happened next
The website went live on January 6th, four days before the practice opened. By the end of January, they had filled their first two weeks of appointments entirely through the website and Google Ads.
Dr. Reyes called us at the end of February. They were booked out three weeks. She wanted to slow the ad spend down so they could staff up before taking on more volume.
That is the best problem to have.
We were booked three weeks out by the end of February. I honestly did not expect it to work this fast.
Dr. Reyes, Owner
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