Marketing Notes
Field notes from the work.
One post a month. Things we learned on a project, opinions we did not feel like keeping to ourselves, and the occasional rant about marketing-speak. Written by John, the human at the front of this shop.
One post a month. Things we learned on a project, opinions we did not feel like keeping to ourselves, and the occasional rant about marketing-speak. Written by John, the human at the front of this shop.
Most of these come out of conversations with clients, or out of the back of John's truck on the drive home from a sign install. If you want them in your inbox, scroll to the bottom of any post and sign up.
Written by John Parkins
Before someone reads a word on your printed piece, they feel it. Here are the four paper stocks that cover 90% of what a small business will ever print, plus the upgrades that make a card people remember.
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A yard sign is a billboard with a budget problem. You've got two seconds to land a message. Here's how to design one that works, what to print it on, and where you're legally allowed to put it.
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Some things can't be taught. You either have the eye for design or you don't. Here's what actually matters when you're hiring.
Read the noteI have been using AI tools in my marketing work for a while now. Here is what is actually useful, what is hype, and the tools I keep coming back to when nobody is watching.
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Every couple of years somebody declares print marketing dead. Then somebody else opens a really nice piece of mail and changes their mind for a week.
Read the noteStock photos are the visual equivalent of saying you are passionate about excellence. They check the box and say nothing.
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A rebrand is not a paint job. Half the work happens before anyone opens a design file, and the part the client sees is the smallest piece.
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A short, honest field guide for small business owners who are staring at a proposal full of words like 'omnichannel' and 'engagement uplift.'
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Written by John Parkins