Meet the Brain Squad.
The thinking behind everything else. Before we run a single ad, build a website, or print a single business card, we figure out who you are, who you're trying to reach, and what success actually looks like.
The Brain Squad does the work most agencies skip. Strategy, branding, and analytics. The foundation everything else is built on.
What this squad handlesStrategy & Planning · Branding & Visual Identity · Analytics & Optimization
Every project starts with a clear plan.
Most marketing fails because it never had a real plan to begin with. Random posts. One-off ads. A website that doesn't connect to anything. A logo that doesn't match the brand. Sound familiar?
We start every relationship by digging into your business. Who you are. What you sell. Who you sell to. What's working. What isn't. What your competitors are doing. Where the opportunities are.
Then Marco maps out the plan.
What's included
- Business and brand discovery
- Customer research and audience profiles
- Competitive analysis
- Marketing strategy and goal setting
- Channel recommendations (which platforms make sense for your business)
- 90-day, 6-month, and 12-month roadmaps
- Quarterly review and planning sessions
Who it's for
Strategy & Planning is for businesses that have been doing marketing without a plan, or for new businesses that want to start things off right. If you've ever said "we just need more leads" without knowing where they should come from, this is where we start.
A real-world example
A local restaurant came to us spending heavily on Facebook ads with nothing to show for it. After two weeks of strategy work, we discovered their real opportunity wasn't ads at all. It was a customer loyalty program and direct mail to households within five miles. Three months later, they cut their ad budget significantly and doubled repeat visits.
Strong brands don't happen by accident.
Your brand is more than your logo. It's how your business looks, sounds, and feels everywhere a customer runs into it. The website. The signs. The shirts. The way the front desk answers the phone.
When all those pieces match, your brand feels real. Trustworthy. Worth paying for. When they don't, your business looks unsure of itself, and customers can sense it.
Polly handles all of it.
What's included
- Logo design (primary, secondary, and variations for every use case)
- Color systems and typography
- Brand guidelines document
- Voice and messaging frameworks
- Brand applications (business cards, signage mockups, social templates)
- Brand refreshes for established businesses
- Full identity systems for new businesses
Who it's for
Branding & Visual Identity is for businesses launching a brand for the first time, or for established businesses that have outgrown the logo they made on Canva five years ago. If your business has changed but your brand hasn't kept up, Polly's your call.
A real-world example
A second-generation construction company had been using their dad's hand-drawn logo for 25 years. It was nostalgic but it wasn't winning bids against bigger competitors. Polly redesigned the entire identity, kept the dad's signature as a small detail in the new mark, and applied it across trucks, jobsite signs, and proposal templates. Bid win rate went up significantly in the first year.
What's working? What isn't? Let's find out.
Most small businesses are flying blind. Money goes out the door, leads come in (or don't), and nobody really knows why one campaign worked and another flopped.
We change that. Dash watches the numbers, reports back in plain English, and tells you what to keep doing, what to stop, and what to try next.
No vanity metrics. Just what moved the needle.
What's included
- Google Analytics 4 setup and configuration
- Conversion tracking (forms, calls, purchases, anything that matters)
- Monthly performance reports in plain English
- A/B testing on websites, ads, and emails
- Quarterly strategy reviews based on real data
- Custom dashboards so you can see your numbers anytime
- Recommendations and adjustments based on what the data shows
Who it's for
Analytics & Optimization is for businesses that are already running marketing but can't tell what's working. If you've ever asked "is the website doing anything?" or "are the ads worth it?" and got a non-answer, Dash is who fixes that.
A real-world example
A regional service business had been running Google Ads for two years. They thought it was working because they got plenty of clicks. Dash dug in and found most of the clicks were on a keyword that had never converted into a paying customer. We killed that keyword, redirected the budget, and the next quarter their cost-per-lead dropped substantially.
The strategy. The brand. The numbers.
All in one place.
Most agencies pick one. They do strategy and hand the brand work to a designer. Or they do branding and don't touch the strategy. Or they have an analytics team that doesn't talk to the people running the campaigns.
We do all three. Marco maps out the plan. Polly builds the brand around it. Dash measures whether it's working and adjusts. Same team. Same room. Same conversation.
That means the strategy actually informs the brand. The brand actually informs the campaigns. And the numbers actually inform what we do next. Nothing falls through the cracks because nothing has to be handed off.
If you've been piecing this together with three different vendors, you already know the cracks are where the value gets lost. The Brain Squad puts it all under one roof.
Looking for something this squad doesn't cover?
Every project we do touches all three squads at some point. Here's where the others live, plus the full cast.
Let's start with a real plan.
Tell us about your business and what you're trying to figure out. We'll be in touch within 24 hours.