Meet the Digital Squad.
Everything that lives on a screen. The website, the ads, the social posts, the emails, the videos. The marketing that runs 24/7 whether you're at the shop or at your kid's game.
The Digital Squad keeps your business showing up in all the places your customers actually spend their time.
What this squad handlesWebsites & Landing Pages · Google & Meta Ads · Social Media & Content · Email Marketing & Automation · Video & Creative Production
A great site doesn't just look good. It works hard.
Your website is the front door of your business. It's open 24 hours a day. It never calls in sick. And for most small businesses, it's the first impression a customer ever gets.
A website should do three things: load fast, look like you, and turn visitors into leads or customers. If yours isn't doing all three, it's costing you business every day.
Cris fixes that.
What's included
- Custom website design and development
- Mobile-first responsive layouts
- Landing pages for specific campaigns or services
- E-commerce functionality (Shopify, WooCommerce, Square)
- Booking and appointment integrations
- Lead capture forms and automation
- SEO foundation (page structure, meta tags, schema)
- Hosting setup and ongoing site maintenance
Who it's for
Websites & Landing Pages is for businesses that need a real site (not a free template), or for businesses with an outdated site that isn't winning customers. If your current site is slow, looks like 2014, or isn't bringing in leads, Cris is who you call.
A real-world example
A local landscaping company had a one-page website that was basically a digital business card. No before-and-after photos, no service breakdowns, no easy way to request a quote. Cris rebuilt it with photo galleries of finished projects, a service area map, and a quick-quote form that captured property details upfront. The number of qualified inquiries through the site grew quickly, and the owner could finally stop fielding "do you do my neighborhood?" calls.
Find the right customers. Show them the right thing.
Two things, one specialist. Paid advertising and local search, the work that gets the right people to find your business on Google and Meta.
Paid Ads. Campaigns on Google, Facebook, Instagram, TikTok, and wherever else your customers are scrolling. Tara runs the campaigns, watches the cost per click, and adjusts daily so your budget doesn't get wasted on people who'd never buy from you anyway.
Local Search. Google Business Profile setup and management, Google Maps presence, review monitoring and response, local citations across major directories, and the daily updates that keep you found. Most small businesses skip this work because they don't know it exists. The ones who don't are the ones their customers actually find.
Just leads and customers, measured and accountable.
What's included
- Google Search and Display campaign management
- Google Shopping for e-commerce
- Meta (Facebook and Instagram) ad campaigns
- Audience research and targeting
- Ad copywriting and creative development
- Landing page coordination with Cris
- Google Business Profile setup, optimization, and ongoing management
- Google Maps presence and local citations across major directories
- Review monitoring and response
- Conversion tracking and reporting
- Daily campaign monitoring and optimization
- Monthly strategy reviews
Who it's for
Google & Meta Ads is for businesses ready to invest in paid traffic and want it managed by someone who treats it like their own money. If you've burned through ad budget before with nothing to show, or if you're just starting and want to do it right the first time, Tara's your call.
A real-world example
A home services company had been running Facebook ads themselves and getting calls, but most were tire-kickers asking for free quotes that never converted. Tara rebuilt their targeting around homeowner age and home value, rewrote the ads to qualify out the bargain hunters, and added a phone screening question. The same budget started bringing in fewer calls but a much higher percentage that closed.
The marketing channel everyone owns. Almost nobody uses well.
Here's a fact most agencies skip: email marketing has the highest ROI of any digital channel. By a lot. Yet most small businesses ignore it, run a half-built newsletter that nobody opens, or send mass emails that get marked as spam.
Pip turns email into a real revenue channel. Welcome sequences for new customers. Cart abandonment for online stores. Loyalty campaigns for repeat business.
The whole inbox, working for you.
What's included
- Email platform setup (Mailchimp, Klaviyo, Constant Contact, ActiveCampaign)
- Welcome series and onboarding automations
- Promotional and seasonal campaigns
- Cart abandonment and post-purchase sequences for e-commerce
- Newsletter design and writing
- List segmentation and audience building
- A/B testing on subject lines, content, and send times
- Monthly performance reports
Who it's for
Email Marketing & Automation is for businesses with an existing customer base or email list who aren't getting much out of it. Also great for new businesses launching with intent. If you've ever heard "email is dead," that's someone who hasn't seen Pip's results.
A real-world example
A boutique clothing store had a list of past customers but never emailed them. Pip set up a quarterly newsletter, a welcome sequence for new customers, and a re-engagement campaign for shoppers who hadn't bought in a year. Within six months, email became one of the store's largest revenue channels, with most of it coming from people who had already been customers.
Every business has a story worth filming.
Video isn't optional anymore. It's how customers research, decide, and remember. A 30-second reel. A 60-second product showcase. A polished brand story for the website.
Frank tells your story in a way that fits your business. Not glossy big-agency stuff that doesn't sound like you.
Real video that connects, made for the platforms where your customers actually watch.
What's included
- Short-form social videos (Reels, TikTok, Shorts)
- Product showcase videos for e-commerce and websites
- Brand story videos and "About Us" content
- Customer testimonial videos
- Behind-the-scenes content
- Ad creative for paid campaigns (works directly with Tara)
- Editing, captions, and platform-specific optimization
- On-location shoots or content captured remotely
Who it's for
Video & Creative Production is for businesses that know they need video but don't know where to start, or businesses with footage sitting on a hard drive that nobody's ever edited. If you've thought "we should be doing more video" for the last two years, Frank's the answer.
A real-world example
A regional bakery wanted to do social video but didn't know what to film or how. Frank spent half a day at the bakery shooting behind-the-scenes content, customer interactions, and quick recipe demos. From that one shoot, we created six weeks of social content. The owner posted them, watched the engagement numbers go up, and finally felt like the business was being seen the way she wanted it to be seen.
One team. Five channels.
All connected.
Most agencies specialize in one thing. They do websites but not ads. They do social but not email. They do video but not strategy. So a small business ends up hiring three vendors who don't talk to each other, and the work shows it.
We do all five under one roof. Cris builds the website. Tara drives traffic to it. Mel keeps the social channels alive. Pip turns visitors into a list. Frank captures the video that fuels all of it. Same team, same conversation, same goal.
That's how digital marketing actually works when it works. Not five disconnected pieces. One machine.
Looking for something this squad doesn't cover?
Every project we do touches all three squads at some point. Here's where the others live, plus the full cast.
Let's get your business showing up online.
Tell us about your business and what you need. We'll be in touch within 24 hours.
Social media isn't about posting more. It's about saying something worth hearing.
Most small businesses treat social media like a chore. Post something, anything, just to keep the page from looking dead. The result: bland posts nobody engages with, no real audience growth, and a lot of wasted time.
Mel does it differently. We find the voice your business actually has, build content people want to stop and read, and grow an audience that's actually paying attention.
Not vanity follower counts. Real customers who become advocates.
What's included
Who it's for
Social Media & Content is for businesses that want to be active on social but don't have time to do it well. If your social pages are inconsistent, stale, or you've never even started, this is where Mel comes in. Also for businesses that want to outsource the day-to-day so they can focus on running the business.
A real-world example
A specialty bakery had a small Instagram following and posted maybe twice a month, mostly product photos. Mel took over the account, started shooting short behind-the-scenes videos, and built a content calendar around the bakery's quirky personality. The follower count grew fast, but more importantly, weekend traffic from social-driven walk-ins became one of the biggest sources of new customers.